Psychological Factor: Different people take things in different manner, ideas from different point of view and have different opinions, different views about it.
Motivation: Motivation is a willing to achieve a certain goal, motivation could be effected because of consumer financial circumstances.
Perception: What perception consumer have about a certain product
Knowledge & Education Level - Every consumer takes decision according to their knowledge and education level so consumer behavior can change if they feel new information about a product. So so knowledge and education is an important factor for consumer to buy a product or hiring services
Attitude: Consumer attitude suggest how they are motivated towards a product
Life Style: How consumer give value of their life and what way life they spending.
Culture: Culture is an external influence, how we live and what we consume.
Group Membership: Another external influence factors , often consumer belong to many other groups which may effect consumer decision making
Sociological factor: A lot of sociological factor could effect consumer behavior like Family life, age, education level, good and bad sociological influences.
Economic Factor: Economic factor is a significant factor in consumer behavior , a lot of consumer can suffer because of poor economic conditions.
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